You see quite a lot of female drivers behind the wheel. Now we are at around 15 percent worldwide, and I think there are more to come, particularly here in the Middle East. “When I joined, (the client base) was 1 percent female worldwide. In the Middle East in particular, more women want to drive a Rolls-Royce. We now have young clients all over the world,” he said. We have massively refurbished the brand, reinvented the brand, rejuvenated the brand.
“When I started - and I’ve been in the role now for nearly 12 years - the average age of a Rolls-Royce customer was around 56. In the past, Rolls-Royce customers were overwhelmingly male, successful business executives, celebrities, or even royalty. What we have also learned is that once you’re in an electric car, you are probably not getting back into a combustion car,” he said. Particularly the younger ones are very much attracted to electric propulsion. “I think we will see a trend, step-by-step. Muller-Otvos also believes the move toward electric vehicles fits the shifting demographic of the Rolls-Royce clientele.
It takes 1,000 hours at least to build one of these beautiful masterpieces,” he said. It is about the finest materials, the best craftsmanship. We defined ourselves as the ultimate in luxury. “Rolls-Royce never defined itself purely by the engine. However, Muller-Otvos is confident Rolls-Royce has traditional strengths in the hotly competitive market. Now, many traditional car companies in all the big markets are jumping on the “EV” bandwagon. And that, of course, would not be great for the brand.”Įlon Musk’s Tesla has so far been the headline grabber in the move to electric vehicles. “We also see, worldwide, certain regulations kicking in that might mean in a couple of years you can’t enter city centers any longer without driving electric.
(Supplied)īut there were also commercial and regulatory imperatives for Rolls to get into the electric market. Rolls-Royce has announced that its first electric car would be made available by 2023. We are not defining ourselves with loud engine noises or exhaust noises and for that reason I think it’s a perfect fit for the brand,” he said. The Spectre - which motoring pundits expect will cost around $350,000 for a starter-level vehicle - will play to Rolls-Royce’s traditional strengths. “We also took our time because, first of all, it needs to be a Rolls-Royce, so that means no compromises around luxury experiences for our clients worldwide, and then second comes, obviously, electric.” “I can tell you Spectre will be a stunning, remarkable Rolls-Royce,” Muller-Otvos said. The first electric Rolls-Royce, the Specter, will be available in the Middle East from 2023. And you might also know that we are the very, very first ones in the ‘ultra-high luxury’ segment worldwide.” “I mean, we are not comparing ourselves with what I would call the ‘normal’ automotive business. “I would even say we are front-runners,” he said. pin-up posters, in the scene, please mark it NSFW.A vintage Rolls-Royce is shown during the exhibition in the King Abdullah II car museum in Amman, Jordan Feb. If your content revolves around SFW themes but includes NSFW assets, e.g.
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